Agriculture Sales Training
Attract More Sales and Establish Trustful Long-Term Buyer Relationships
Sales Challenges in the Agriculture Industry
Whether direct to growers or through distribution, selling in the agriculture industry presents unique challenges. Your sales professionals are tasked with selling in a highly volatile market, where purchasing is based on maximizing yield and minimizing input cost, and profitability is unpredictable. Your team must be extremely skilled at adapting their communication to the end user to communicate the value of your product or service, regardless of market conditions.
To do this, sellers must elevate the conversation beyond product and solution expertise and become trusted business partners. They must help customers navigate the pressures of big manufacturers and the demands of shareholders to adapt, grow, and create lasting sustainability.
How The Brooks Group Can Help
Agriculture sales training programs from The Brooks Group teach your sales force how to differentiate from the competition and establish trustful, long-term relationships with customers. Your team will learn to use a structured, consultative sales process to guide them through every interaction with prospects–from getting their message in front of the right people, to building value and winning sustainable sales at premium prices.
The Brooks Group agriculture sales training program will teach your employees to skillfully navigate complex pressures from competitors, shareholders, and market conditions, and guide buyers to long-term, sustainable, profitable decisions. Your team will master the techniques of adapting communication to the end user and influencing decisions to achieve profitable outcomes.
Sales Sustainability and Increased Performance in Consulting and Professional Services Depends on These 3 Key Anchors
The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. TriMetrix assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.
IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.
Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.
With Agriculture Sales Training from The Brooks Group your team will learn to:
Become a Respected Partner and Advisor
Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.
Navigate Larger Buying Committees
Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.
Build Value in the Eyes of Your Prospects
Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.