Hospitality Sales Training

Ensure your sales professionals are offering service with a smile!

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Challenges in the Hospitality Industry

The demand for hotels, travel, and tourism has been forever transformed — bouncing back strongly after a generational dip in demand. Consumer behavior and expectations for hospitality has also changed, which means that hospitality sales representatives must, too, evolve to prepare for what comes next. Technology, consumer satisfaction, personalization and competition are among the very real challenges facing those in hospitality sales.

Ensuring your sales team is up to the challenges of today’s hospitality landscape is absolutely critical — a difference-maker when their skill and knowledge is constantly under the microscope. Without the proper training to understand the complexities of the hospitality industry, you may miss targets and goals and lose out to better-prepared competitors.

manufacturing sales training

Challenges in the Hospitality Industry

The demand for hotels, travel, and tourism has been forever transformed — bouncing back strongly after a generational dip in demand. Consumer behavior and expectations for hospitality has also changed, which means that hospitality sales representatives must, too, evolve to prepare for what comes next. Technology, consumer satisfaction, personalization and competition are among the very real challenges facing those in hospitality sales.

Ensuring your sales team is up to the challenges of today’s hospitality landscape is absolutely critical — a difference-maker when their skill and knowledge is constantly under the microscope. Without the proper training to understand the complexities of the hospitality industry, you may miss targets and goals and lose out to better-prepared competitors.

manufacturing sales training

How Customized Training from The Brooks Group Can Help

The Brooks Group has more than 40 years’ experience in helping hospitality sales organizations close their knowledge gaps, learn the nuances of the business, and, most importantly, serve as trusted advisors to buyers in a hyper-competitive marketplace.

A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.

With the right sales training approach, you can make sure your company is putting its best foot forward.

The Brooks Group has partnered with these industry-leading companies and more:

Grey Oaks Country Club Hospitality Sales Training
Yeti
Empire Hospitality Sales Training
One10 Professional Services Incentives
Unique Vacations Limited Hospitality Sales Training
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Increased Sales Performance in Hospitality Depends on 3 Key Anchors:

Hiring Assessments

The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. Brooks Talent Index assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.

Program Reinforcement

Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.

Hospitality Sales Training from The Brooks Group will Allow Your Sales Organization to:

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Become a Respected Partner and Advisor
Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Build Value in the Eyes of Your Prospects

Hospitality Sales Training from The Brooks Group will Allow Your Sales Organization to:

Become a Respected Partner and Advisor

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Ready to take control of how effectively your products are sold? Let’s start a conversation.