The Brooks Group’s Sales Training Innovation Highlighted at Partnering for Performance Conference

Greensboro, NC – April 26, 2010 – The Brooks Group’s leadership in the area of innovative sales training and development will be highlighted at the 2010 Partnering for Performance Conference scheduled for May 4-6, 2010 in Raleigh, NC.

The 2010 Partnering for Performance Conference is hosted by Training Industry, Inc., with this year’s focus on powering learning through strategic partnerships. These partnerships will be based on new and innovative approaches, as opposed to traditional methodology. The Brooks Group was selected to participate based on the success of the company’s Virtual Sales Training Program.

Michelle Richardson, of The Brooks Group, will be participating as a conference presenter, with a presentation on ‘Brave New World: Exploring Virtual Sales Training in the Second Life Environment.’ Richardson will focus on examining the benefits and drawbacks of virtual sales training, navigating potential roadblocks to success, and demonstrating effectiveness using client experiences.

Michelle Richardson is The Brooks Group’s Director of Curriculum Design and Programs with 16 years of experience in instructional design and educational programming for sales professionals. At The Brooks Group, she is responsible for developing tactical sales and sales management curriculum customized for clients across a variety of public-and private-sector industries.

Michelle Richardson states, “Strategic innovations are the foundation to a successful organization. I am very pleased to be able to share a new method of sales training to those attending the conference. Attendees will benefit from real-life experience examples and how strategic partnerships can take a company from great to extraordinary.”

The ultimate goal of the Partnering for Performance Conference is to teach attendees how to utilize new tools, technologies, services and innovative strategies, such as The Brooks Group’s Virtual Sales Training Program, to leverage training partnerships and improve their organization’s performance.

About The Brooks Group

The Brooks Group is an award winning sales and sales management training and assessment company based in Greensboro, NC. Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth. The firm’s mission is to deliver result-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability.