The Brooks Group’s Sales Training Expertise Highlighted at Healthcare Device and Diagnostic Conference

Greensboro, NC – January 28, 2010  The Brooks Group’s leadership in the area of sales training and development will be highlighted at the Device & Diagnostic Sales Training & Development Conference scheduled for February 8-9, 2010, in Phoenix, AZ.

The Device & Diagnostic Sales Training & Development Conference will focus on maximizing sales force effectiveness through the optimization of successful training and development methodologies. The Brooks Group was invited to attend this prestigious conference because of the firm’s positioning as a leader in the field of sales training and executive coaching.

Richard Dickerson, of The Brooks Group, will be participating as a member of a panel discussion centered around “Increasing Sales Productivity Through Implementing an In-House Sales Force Effectiveness Team.” The panelists will share their insights and best-practice learning on how organizations can overcome the challenges they may face in building a sales force effectiveness team. These powerful teams work with senior management to develop strategies in recruiting and developing the highest-quality sales forces in the Healthcare Device & Diagnostic industry.

With Richard Dickerson’s strong public speaking background and in-depth experience in coaching company executives, he was invited to serve as the Conference Chairperson. Dickerson comments, “I am honored to be invited to share my experience and insight with the sales leaders of companies within the med-tech industry. In this highly competitive and evolving field, the element of managing human capital is often overlooked or short-changed. Successful companies understand the importance of effectively selecting, hiring, coaching and retaining top performers and the impact this can have on their business.”

Overall, this conference will provide attendees with a platform to discuss their most pressing challenges as related to the training and development of strong and effective sales forces.

About The Brooks Group

The Brooks Group is an award winning sales and sales management training and assessments company based in Greensboro, NC.  Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth. The firm’s mission is to deliver result-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability.