Leading Global Sales Training Provider Unveils New Corporate Identity
Greensboro, NC – December 17, 2013 – Concluding a year of record revenue growth for the company, The Brooks Group, a leading global corporate sales training firm, unveiled today its new corporate logo and brand color scheme.
As part of a consolidation of the company’s image under one consistent logo and brand, The Brooks Group underwent an intensive, 3-month-long rebranding process involving an outside marketing consultancy, prospect and customer focus groups, multiple stakeholder interviews, and over 50 logo iterations.
The new logo and brand reflect the company’s intent to be the default choice for sales organizations interested in installing a commonsense sales process in a straightforward way that ensures sales team members will actually use the principles and techniques to drive more revenue.
According to President and CEO Jeb Brooks, “At The Brooks Group, we recognize that salespeople and sales leaders already deal with a significant amount of complexity. Sales process training should not further complicate their lives. Our processes and systems are designed to actually enable these professionals, not hinder their efforts. Our new brand identity reflects that intent very clearly.”
Will Brooks, EVP and Director of Marketing, adds, “Our corporate rebrand is really a glimpse of what’s to come in 2014. We are thrilled that the company’s new corporate identity will underscore the introduction of an exciting new line of products and services designed to help our clients install long-lasting cultural change inside of their sales organizations.”
About The Brooks Group
Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges.
The Brooks Group’s sales and sales management training programs are street-smart, logical and taught/reinforced in a way that guarantees clients realize a return on their training dollars. The Brooks Group’s clients get the best available resources for screening, training, developing and retaining sales and sales management talent customized specifically to their organization’s needs.
- 94% of The Brooks Group’s training participants win new accounts as a result of the training
- 99% see increased sales volume
- 75% say they’re better at building trust and rapport and are more confident in approaching prospects.
To learn more about The Brooks Group, visit www.TheBrooksGroup.com