The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
5 Ways to Improve the Impression You Leave with Buyers
As business leaders, we know that vague concepts can be deal-killers – and something as essential to the seller-buyer paradigm as the impression your sales pros leave behind should not be left to chance. Today, there’s a whole science behind the development of one’s...
Five Steps to Awaken the Dead Deal
There’s nothing more satisfying than the afterglow of a solid sales presentation. You are certain you’ve knocked it out of the park. The presentation was flowing like a silky-smooth river. The buyer was offering expressive nods, occasional smiles, and was engaged in...
Avoid These Five Pitfalls and Be an ROI Champion
There was a time, perhaps, when a glowing smile, a handshake, and a swipe of the pen was all it took to renew a year of sales to a valuable buyer. For the rest of us who are not stuck on quaint memories – but instead, need to make deals in today’s less collegial and...
Selling to the C-Suite: Five Keys to Success
The boss, truly, is in charge. If selling during the pandemic has taught sales leaders anything, it’s that many of our buyers’ CEOs are taking a renewed interest in the procurement side of their business. After all, if the buck stops, truly, with them, it’s little...
The Two Words You Can Use Today to Foster Sales Harmony
When Aretha Franklin sang about “Respect,” she, undoubtedly, was thinking about the importance of harmony between sales professional and client. For those sales pros who have come up empty after a sales pitch, there are a variety of reasons that things may go awry –...
Small Changes Make a Big Difference: How 1% Can Boost Your Bottom Line
In a world still awakening from a virtual economic shutdown, it’s tempting, as sales professionals, to try and do everything TODAY. After all – that fourth-quarter commission isn’t going to make itself. At The Brooks Group, as we have talked to sales leaders and sales...
Protect Your “A” Players
If sales were a boxing match, you could equate the second quarter of 2020 to a seasoned heavyweight champion who has been knocked to the canvas multiple times, and each time, continues to pull themselves up. Bruised, battered, and weakened from the battle, our...
Three Ways to Command Attention and Gain Control of Distractions
What are you doing right now as you are trying to read this blog? Do you have a second screen up on your computer, or another app running on your phone? Is the TV on in the background? Are you about to get up to let your barking dog out into the yard? Like it or not,...