Sales Performance Research & Insights

Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.

WHITE PAPERS, GUIDES, & REPORTS

How to Align Your Sales Training with Revenue Goals

How to Align Your Sales Training with Revenue Goals

Download this guide for a practical six-step process to ensure sales training are investment that drives tangible results.

Sales Leader Guide to AI Tools

Sales Leader Guide to AI Tools

Download this guide for practical advice and suggestions to help you introduce AI to your sales team.

Selling to Multiple Stakeholders

Selling to Multiple Stakeholders

Download this infographic to learn the challenges and impact of selling to multiple stakeholders. 

ON-DEMAND WEBINAR

How to Handle Difficult Conversations with Customers

How to Handle Difficult Conversations with Customers

Difficult conversations with customers are a fact of life for salespeople. How your sales team handles these conversations can mean the difference between building a stronger relationship or losing an account.

In this webinar, you’ll learn strategies to help your team confidently navigate challenging conversations.

SALES LEADER BLOG

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SUCCESS STORIES

Hitachi Energy:

Handling difficult conversations

“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”

Distinguished Programs:

World-Class Sales Process for Complex Solutions

“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”

AWARDS

The Brooks Group is consistently recognized as a sales training industry leader and top employer.

2025 Selling Power Top Sales Training Companies - The Brooks Group
Training Industry Top 20 Sales Training Company for 2025
2025 Stevie's Gold Winner for Sales & Customer Service
2025 Stevie's Silver Winner for Sales & Customer Service
2025 Stevie's Bronze Winner for Sales & Customer Service
2025 Top Virtual Sales Training Companies from Selling Power

THE BROOKS GROUP NEWS

The Brooks Group Named to Top Virtual Sales Training Companies List 2025

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