Yesterday, I had the opportunity to speak to a group of Wartburg College students about Professional Selling. Since...
Code of Ethics for Sales Professionals
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Good News for the Air Force Reserve Command Recruiting Service
For 10 years, The Brooks Group has been helping Air Force Reserve recruiters perform their work in a professional,...
How To Be Successful in Sales
Do these 21 Characteristics from the 1930s hold true today? The ingredients required for success in sales haven't...
Cold Calling 2.0 is Really About Warm Calling
I was on LinkedIn the other day, and came across a question about whether Sales 2.0 has killed Cold Calling. I decided...
Stop thinking B2B & B2C Sales. Focus on P2P. | The Brooks Group
No matter how you look at it, people buy from other people. In sales, the term Business-to-Business refers to...
6 and a Half Crucial Mistakes to Avoid When Selling
Here are 6 and a half mistakes I have seen salespeople make. We are all guilty of some of these. However, I hope that...