Coaching and Reinforcement

Over 40 years of improving sales performance for clients in a wide range of industries

The Brooks Group provides coaching, reinforcement and sales management training programs that allow your salespeople to sell more effectively and your sales managers to coach and lead more successfully. At the core of every training program are the solid, tested principles and tools of IMPACT Selling® – a system designed to increase selling effectiveness regardless of the product or service being sold. It can even be used in a recruiting capacity.

The Brooks Group has partnered with these industry-leading companies and more

Any industry can benefit from the principles of IMPACT Selling®️. We are industry leading and award winning program directors with multiple advanced options to fuel your success:

The Brooks Group Coaching

The Brooks Group Coaching includes 6 sessions with one our experts and a subscription to BrooksUP Interactive Digital Library that gives you the tools and insights to reinforce your sales training takeaways.

The combination of live coaching and digital reinforcement helps to ensure sales professionals are truly understanding and implementing newly learned skills with customers and prospects.

Through the interactive coaching program, participants have the opportunity to apply key concepts while being guided by an expert sales coach and their fellow team members.

Sales Manager
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Coaching to IMPACT

Maximize your Corporate Sales Training ROI and keep IMPACT alive on your team with a practical sales coaching program

Give your sales managers a practical sales coaching system so they can maximize the performance of each of their team members.


Our subscription-based, interactive digital library that personalizes the sales skill learning, practice, application of every sales team. Designed with busy sales professionals in mind, it offers bite-sized training, curated playbooks, over 450 easy-to-consume digital assets, and more, all via desktop web or mobile app. While your sellers can refresh their knowledge anywhere, anytime, you can continually guide them on what to do and how to do it.

IMPACT Selling

Annual Sales Meetings and Keynotes

Annual Sales Meeting Topics that Deliver Results

Planning your annual or national sales meeting might feel complicated, but the goal of the meeting agenda is simple: set your sales force up for success to meet their quota and the goals of the sales organization.

What your salespeople want and need is skills training and skills development that helps them overcome the biggest challenges they face every day in the field.

This year, give your sales reps what they need to get the results you want.

Ready to take control of how effectively your products are sold? Let’s start a conversation.