Ginna is an experienced B2B content marketing strategist and writer specializing in creative content, communications, PR, and social media. She has a long track record of developing targeted campaigns and compelling content to engage stakeholders, build relationships, and inspire brand ambassadors.
Career and Education
Ginna’s passion is understanding what drives target audiences and creating content that nurtures them on their journey. Her experience includes content marketing for B2B companies such as Allego, Catalyst Online, CMP Media, Inc., MediaMap, Inc., Nielsen, and SilverPlatter Information, Inc.
Ginna is also a lecturer at Boston University’s College of Communication, her alma mater, where she teaches undergraduate students how to write marketing, advertising, and public relations content to increase awareness of an organization’s product or service.
Ginna has a B.A. in Psychology from Smith College and an M.A. in Communications from Boston University.
Interests and Hobbies
When she’s not working, Ginna enjoys spending time with her family, playing with her pug Puffin, watching documentaries, listening to music, and trying new foods.