The Brooks Group’s Executive Announced as Finalist for Coveted “Sales Trainer of the Year”

Greensboro, NC – May 25, 2009 – Kevin Reinert, Chief Operating Officer and Director of Military Affairs at The Brooks Group, was recently selected as a finalist for the “2009 Sales Trainer of the Year award.” In addition to serving on The Brooks Group’s executive board, Reinert — a retired colonel — lends experience drawn from 28 years of service in the U.S. Air Force to his dual role as a trainer.

The Brooks Group has taken an integral role in providing customized solutions for several branches of the U.S. military, including tools and programs geared toward promoting effective talent identification, recruiting, retention and coaching.

The firm has experienced its most notable successes with programs developed for the Air National Guard and Air Force Reserve. Since partnering with The Brooks Group in 2007, The Air National Guard completed their fiscal-year recruiting cycles at over 106% of goal. Additionally, the Air Force Reserve has exceeded its recruiting goals for eight consecutive years.

Reinert reflected on the success of The Brooks Group’s military-based training programs, noting, “Military recruiting presents many unique selling challenges, particularly in a wartime environment. However, the importance to our nation of maintaining a strong military cannot be overstated. At The Brooks Group, we’re extremely proud of how well the Air Force Reserve and Air National Guard recruiting and retention personnel have achieved record levels for quality and quantity of the people they recruit and retain.”

The Sales Trainer of the Year award is presented annually by the prestigious American Business Awards, and honors the achievements of top-performers in the American workplace. Finalists were selected from among more than 2,600 nominees during a two-month process of preliminary judging. Members of the Awards’ Boards of Distinguished Judges & Advisors will perform final judging along with business leaders on nine specialized judging committees to determine this year’s winners.

This nomination marks the second straight year that The Brooks Group or one of its clients has been recognized by the ABA for outstanding performance.

“It is truly an honor to be named a finalist for the Sales Trainer of the Year Award. We’re a team at The Brooks Group, and everyone here has contributed to the tremendous success of the Air Force Reserve and Air National Guard. Both of these organizations have great leadership and wonderful personnel. We consider ourselves blessed to have the opportunity to partner with both of these military components,” Reinert acknowledged.

Nicknamed Stevie® from the Greek word for “crowned,” the coveted award was designed by the same company that makes the Oscar® and other major awards. Stevie winners will be announced during a banquet at New York’s Marriott Marquis Hotel on Monday, June 22, 2009. The event will be broadcast nationwide by the Business TalkRadio Network.

For more information on The Brooks Group’s cutting-edge training solutions, please visit or contact: [email protected] or (866) 610-7262

About The Brooks Group

Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth.

The firm’s mission is to deliver results-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability. This is the driving force behind what The Brooks Group does every day.

The Brooks Group offers clients proven, best-practice tools, including:

  • an easy-to-implement sales methodology
  • industry-leading reinforcement and accountability systems, and
  • sales management training for performance coaching

– all geared toward producing long-term, sustainable results. The Brooks Group’s unwavering commitment to promoting the success of sales organizations makes their programs one of the best values in the industry