Managing a Multigenerational Sales Team: 10 Trends for Sales Leaders

There are now four generations of working sales professionals in the market: Gen Z, Millennials, Gen X, and Baby Boomers.

Each generation has its own attitudes, perspectives, and priorities when it comes to work.

It’s crucial for sales leaders to understand the motivations, behaviors, and learning styles of each generation.

Managing these differences can be challenging. But leveraging each generation’s strengths pays off.

We surveyed 155 B2B sales leaders across multiple industries to understand each generation of sales professionals.

Download your copy of Managing a Multigenerational Sales Team: 10 Trends for Sales Leaders to learn:

• 10 generational trends in sales performance
• Strengths and skills gaps of Gen Z, Millennials, Gen X, and Baby Boomers
• How prospecting, negotiating, and objection handling differ by generation
• Practical recommendations for sales leaders to build better working relationships with each generation

Find out how to attract, retain, and inspire a high-functioning multigenerational team.

Get your copy today!