From Request to Revenue: How to Build the Business Case for Sales Training

Sales leaders and L&D professionals often recognize the need for sales development long before the organization is ready to fund it. The challenge is turning those performance gaps into a compelling business case that earns executive support.

In this one-hour webinar, we’ll walk through a practical framework for building and presenting that case. You’ll learn how to quantify the cost of inaction, connect development initiatives to existing organizational priorities, identify stakeholders, and create lower-risk entry points through diagnostics, pilots, and phased rollouts.

The goal is to shift the conversation from “Can we afford sales training?” to “What is the cost of not addressing this problem?”

What You’ll Learn:

• Frame sales training around a business problem executives already care about
• Quantify the financial consequences of maintaining the status quo
• Connect sales development to priorities such as margin, growth, retention, and productivity
• Build a stronger, more executive-ready request for investment

Webinar speakers: