ON-DEMAND WEBINAR
From Request to Revenue: How to Build the Business Case for Sales Training
Sales leaders and L&D professionals often recognize the need for sales development long before the organization is ready to fund it. The challenge is turning those performance gaps into a compelling business case that earns executive support.
In this one-hour webinar, we’ll walk through a practical framework for building and presenting that case. You’ll learn how to quantify the cost of inaction, connect development initiatives to existing organizational priorities, identify stakeholders, and create lower-risk entry points through diagnostics, pilots, and phased rollouts.
The goal is to shift the conversation from “Can we afford sales training?” to “What is the cost of not addressing this problem?”
What You’ll Learn:
Frame sales training around a business problem executives already care about
Quantify the financial consequences of maintaining the status quo
Connect sales development to priorities such as margin, growth, retention, and productivity
Build a stronger, more executive-ready request for investment
Webinar Speakers
Michelle Richardson
VP of Sales Performance Research
The Brooks Group
Michelle leads industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.
Marlee Mauvis
VP of Sales
The Brooks Group
Marlee leads the sales organization with a focus on building a high-performing team, driving revenue growth, and delivering measurable results for clients. She brings a people-centered approach to leadership, ensuring that strategy, execution, and client success are tightly aligned.
Webinar Resource
Sales leaders often see a need for skill development long before an organization is ready to fund it. Then training is postponed because it’s seen as an expense rather than a solution to a business problem.
To get funding, you need to present a compelling proposal built around a business priority.
Download this guide for a practical process that transforms training from an expense into an investment that drives results.