Bill Brooks and Will Brooks, Father/Son Team, Release New Book, Playing Bigger Than You Are

November5, 2009 – Without question, the market as we know it is changing. As a small or mid-sized business owner, how do you capitalize on the opportunities that exist in winning the business of a larger organization?

It’s challenging to build a business in any climate.  But it’s more essential now than ever to be strategic about the way you and your sales team court new clients.  That’s even truer for small and medium-sized businesses that seek the “whales.”

In order to win record-breaking accounts, it’s critical to employ tools that help you effectively research, strategize and reach out to clients that will grow your business over the short-term and long-term.  The newly released book, Playing Bigger Than Your Are: How To Sell Big Accounts Even If You’re A David In A World of Goliaths (John Wiley & Sons Publisher), provides solid and proven strategies for selling to the giants and shows just how easy it can be to begin winning—and keeping—the large clients that you thought were out of reach.

This book was written by the late Bill Brooks and co-authored by his son Will Brooks, President of The Brooks Group.  As his last work, Bill took the more than 30 years of experience he had in developing and growing The Brooks Group into an international sales and sales management training organization and shares his proven knowledge and wisdom on how smaller companies can win the business of a larger organization.  During his lifetime, Bill authored 23 books, with 2 being best-sellers.

Please join co-author Will Brooks on the SalesBuzz Radio, an internet radio program, on November 19th at 3:30pm EST to listen to his live interview.

About The Brooks Group

The Brooks Group is an award winning sales and sales management training and assessments company based in Greensboro, NC.  Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth. The firm’s mission is to deliver result-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability.