The Brooks Group Wins 2023 Gold Stevie® Award for Sales Book of the Year
March 09, 2023
The Brooks Group, the sales training and sales management training firm that builds top performers, has received three 2023 Stevie® Awards for Sales and Customer Service. The Brooks Group was named the 2023 Gold Stevie winner for Sales Book of the Year for “Agile & Resilient: Sales Leadership for the New Normal.” The Brooks Group also received Stevie Awards for Sales Training Practice of the Year and Sales Consulting Practice of the Year.
“Agile & Resilient: Sales Leadership for the New Normal,” co-authored by Russ Sharer, Chief Sales Officer, and Michelle Richardson, Vice President, Sales Performance Research Center, for the Brooks Group, was released in 2022 as a guide to help sales professionals meet the new challenges of B2B selling in a post-pandemic world. B2B customers have made it clear they see little value in sales calls, and sales leaders say their teams are unprepared. “Agile & Resilient” is a practical guide to value selling in today’s business climate, including understanding prospects’ needs, motivating sales teams, applying personalized selling, closing strategies, and more.
The Brooks Group was also recognized for its sales training and sales consultancy practice. The Brooks Group has been training and coaching B2B salespeople for 40 years. Rather than following sales training fads, The Brooks Group has continued to preach sales fundamentals. The firm’s IMPACT Selling® program, which teaches the six stages of selling – Investigate, Meet, Probe, Apply, Convince, and Tie-it-up –– has continued to deliver measurable results for clients across all industries.
“It is always gratifying to be recognized by your peers. The Brooks Group has been helping clients cope with a changing business landscape for more than four decades,” said Spencer Wixom, President and CEO of The Brooks Group. “Most recently, we have been addressing issues such as supply chain disruptions, a shortage of sales talent, inflation, and a looming recession. Our training and coaching programs help clients deal with immediate selling challenges, but they are based on fundamental strategies and tactics that deliver proven success. Receipt of three Stevie Awards this year shows we are continuing to lead the industry in sales training, coaching, and consulting.”
The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. More than 2,300 nominations from organizations of all sizes and in virtually every industry in 49 nations and territories were considered in this year’s Stevie Awards for Sales & Customer Service. Winners were determined by the average scores of more than 170 professionals worldwide on seven specialized judging committees. Entries were considered in more than 90 categories for customer service and contact center achievements.
“The nominations we received for the 2023 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations,” said Stevie Awards president Maggie Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success.”
Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales. Details about The Brooks Group are available at www.thebrooksgroup.com.
About The Brooks Group:
Founded in 1977, The Brooks Group is a corporate sales training and sales management training company that helps companies build top-performing sales teams. The Brooks Group’s training systems provide street-smart, actionable sales enablement strategies that help salespeople sell more effectively and sales managers coach and lead more successfully. The professionals at The Brooks Group use a no-nonsense, customizable approach to sales training that skips the fluff and focuses on what will actually get results for your team. At the core of every program are the solid, tested principles and tools of IMPACT Selling® – the proprietary sales training system developed from over 40 years of research and validation. IMPACT is a linked, six-step selling process that has been taught to over 1,500,000 sales professionals around the world in over 350 industries, eight different languages, and 22 countries.