We simplify the sales process to generate breakthrough results.
Our sales training and development programs will empower your sales team with the selling skills they need to win more deals.
Our Sales Performance Solutions
Our sales training and development programs will equip your sales team with the sales skills and confidence they need to engage customers more effectively, close more deals, and drive revenue growth.
Sales teams today need a structured sales process they can follow with every opportunity. IMPACT Selling® is a buyer-focused, consultative sales approach that improves sales results.
Implementing a sales coaching program helps to ensure your sales professionals are understanding and implementing newly learned skills when engaging with clients and prospects.
We offer regular open enrollment training courses for sales professionals, sales managers, and sales leaders. Join us in person or virtually to sharpen your skills, network with your peers, and improve sales results.
The Value of IMPACT Selling®
What is IMPACT Selling® and how will it deliver value to your sales organization?
Watch this video to learn more about this award-winning sales training program.
Sales Training for a Variety of Industries
While the IMPACT sales training programs have been used in over 350 industries, the following are industries that we specialize in.
- Manufacturing Sales Training
- Healthcare and Medical Sales Training
- Financial Services Sales Training
- Consulting and Professional Services Sales Training
- Technology, Telecommunications & IT Sales Training
- Agriculture Sales Training
- Hospitality Sales Training
- Government Recruitment Training
- Construction Sales Training
- Pharmaceutical Sales Training
- Logistics Sales Training
- Transportation Industry Sales Training
- Oil and Gas Industry Sales Training
- Aerospace & Aviation Industry Sales Training
- SaaS / Software Sales Training
The IMPACT Sales Training is customizable and it is flexible. In the case that you don’t see the industry that you belong to listed above, reach out to our team and learn more about how our sales training programs could help your sales team.
What Our Customers Are Saying
“The reason we chose The Brooks Group was they had a proven track record of training professional sales organizations. They also had a track record of training people within our industry. Lastly, was the IMPACT Selling® process.
We were looking for a repeatable, consistent selling process and The Brooks Group had that within the IMPACT Selling® process and that was one of the big drivers to deciding to go with The Brooks Group to train our sales organization.“
John Devany
Vice President of Sales
“We really appreciated that your team came in and listened. We did a lot of back and forth to shape the program and you tailored it to us, which was very much appreciated and extremely useful. It solved the challenges we were looking to overcome and resonated with our salespeople which was of great value.
Wonderful people, wonderful program, and a great experience all around.”
Julie Mandell
Chief Operating Officer
“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations. Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”
“C.H.I. chose The Brooks Group to help us establish a common language across our customer-facing teams, expand dealer relationships, and equip our team to sell on value. Using a customer-focused, consultative sales process had a huge impact on our business. We’ve realized a large return on our training investment.”
Our History
The Brooks Group was founded in 1977 by William “Bill” Brooks in Greensboro, North Carolina. An entrepreneur, speaker, author, and former football coach, Brooks developed the IMPACT Selling® training program that has become the cornerstone of the company’s services.
Based on his own experience and research, Brooks put his principles into action and saw companies’ growth explode as a result.
Today The Brooks Group mines our 45+-year legacy of ROI-driven techniques, research, and proven strategies to develop powerful new sales effectiveness solutions that accelerate growth.
Our commitment to excellence has led to recognition as a top sales training provider as well as a top-rated company to work for.
Industry Awards
