Sales Leader Roundtable

Unlocking Your Sales Team’s Full Potential

July 25, 2024

8:00am – 1:00pm ET

Hyatt Regency, Frisco, TX

Join us at this exclusive Sales Leader roundtable to gain insight, new research, and proven strategies you can leverage to unlock your sales team’s full potential. You’ll network with your peers, share best practices, and learn from each other’s experiences.

Seating is limited; RSVP today to save your spot.


8:00-8:30 am – Breakfast & Networking

8:30-8:50 am – Welcome: Trends & Challenges in Selling
We’ll identify the key trends and challenges impacting sales performance and effectiveness in your organization.
Speaker: Spencer Wixom, CEO, The Brooks Group

8:50-9:20 am – New Research on What Drives Successful Sales Teams
We’ll share data from our 2024 Best Practices of High-Performing Sales Teams research report. You’ll learn mission-critical insight around what separates successful sales teams from those that underperform, the most urgent selling skill gaps you need to address, and insight on generational trends in selling.
Speakers: Spencer Wixom, CEO, The Brooks Group, and Michelle Richardson, VP of Sales Performance Research, The Brooks Group

9:20-10:00 am – Achieving Your Strategic Vision: Essential Tactics for Sales Leaders
A successful sales strategy starts with a vision. But achieving results depends on how well your team executes on those goals. Learn how to implement a winning game plan, including how to set well-defined goals, establish accountability, and address performance and behavior challenges. You’ll gain a leadership approach to develop your sales team, execute your strategy, and win more business.
Speaker: Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

10:00-10:20 am – Break

10:20-10:55 am – Improve Sales Effectiveness and Sales Execution with Generative AI
Discover innovative ways to speed up readiness to revenue and power repeatable sales execution with Generative AI. Learn the secrets to guide sellers on what to do and what to share by delivering highly personalized training, coaching and selling experiences.
Speaker: Elay Cohen, CEO, SalesHood

10:55-11:40 am – Unlocking Your Sales Team’s Full Potential
Your most critical initiative is to develop your sales team so they can deliver the results your organization needs. Do your sellers have the selling skills and capabilities they need to engage prospects, communicate value, and build long-term customer relationships? By understanding each seller’s behaviors and motivators, as well as your own, you create true differential in your ability to hire, lead, and coach your team a way that improves your ability to optimize sales performance and deliver results.
Speakers: Michelle Richardson, VP of Sales Performance Research, The Brooks Group, and Dan Markin, VP of Sales Strategy & Consulting

11:40 am-12:00 pm – Wrap Up

12:00-1:00 pm – Lunch 

Save Your Seat

Event Speakers

Spencer Wixom, President & CEO of The Brooks Group
Elay Cohen, CEO and Co-Found of SalesHood
Michelle Richardson, VP Sales Performance Research at The Brooks Group
Dan Markin, VP Sales Strategy and Consulting at The Brooks Group


Hyatt Regency

2615 Preston Rd
Frisco, Texas 75034