Wil Brooks

Will Brooks



Will Brooks


Sales Leadership Insights from Will Brooks



  • Talent Acquisition
  • Sales Strategy
  • Sales Culture Shift
  • Sales Organization Succession Planning
  • Organizational Strategy
  • P&L Management
  • Customer Experience Improvement
  • Thought Leadership Content Development
  • Change Management
  • Talent Development
  • Coaching

As Chief Operating Officer, Will draws on his leadership, marketing, sales, sales management and operational experience to help develop and execute the company’s overall growth strategy.

He is responsible for the day-to-day leadership of The Brooks Group and has been instrumental in the successful transition of the company from a founder-driven lifestyle business to a globally recognized, second-generation privately held business.

Will has personally consulted with and trained over 100 companies across a wide variety of industries such as consumer goods, heavy-duty equipment, and professional services. Drawing from over 15 years of experience in the training and development industry, Will combines his deep institutional knowledge and client experience to optimize operations at The Brooks Group.

Will’s core focus is implementing the company’s strategic plan and to ensure that every department is seamlessly integrated and has what they need to achieve their objectives—and ultimately provide the best experience possible for the client.

Will has co-authored the book, Playing Bigger than You Are with his late father Bill Brooks, and has been featured in a number of industry publications. He has received awards for service to the HR profession and is also actively involved with ISA, The Association of Learning Providers.