Director of Sales Effectiveness
Industry Expertise and Experience
- Business Development
- Consulting Services
- Medical Devices
- IMPACT Selling®
- Certified ROI Professional (CRP)
Claude MacDonald is recognized as an expert in the field of sales culture transformation. When working with clients, he focuses on maximizing the contribution of everyone to the business development process.
Over the past 25 years, Claude has trained and coached more than 25,000 managers, professionals, and employees from prominent organizations in Canada, the United States, and Europe.
Claude is a graduate of the McGill Executive Institute and is a professor at the McGill Management Center. He also holds numerous certifications from internationally recognized organizations such as: Persona Global, The Brooks Group, Prevue HR Systems and The ROI Institute. Claude is the author of several professional development workshops.
Claude has helped transform the sales effectiveness of these clients and more:
|• J.D. Irving||• Chandler||• Bell Canada|
|• NSK||• Abbott Vision||• TE Connectivity|
|• Wajax||• Kent Building Supplies||• The Blake Group|
|• Texas Instruments||• Surgical Care Affiliates||• PricewaterhouseCoopers|
Claude lives in Montreal, Canada. When he’s not immersed in business development strategy and sales culture transformation for his clients, he enjoys playing tennis, golfing, and swimming.