Bill Moore

Director of Sales Effectiveness


Bill Moore

Director of Sales Effectiveness

Industry Expertise and Experience

  • Industrial Manufacturing
  • Automotive Manufacturing
  • Industrial Distribution
  • Warehousing and Logistics
  • Food and Beverage Production
  • Original Equipment Manufacturing

Professional Certifications

  • IMPACT Selling®
  • Certified Marketing Consultant
  • Six Sigma Green Belt

Bill Moore is a Director of Sales Effectiveness for The Brooks Group. He believes that today's dynamic marketplace requires discipline, coupled with both strategic and tactical thinking and leadership skills.

Bill has achieved success in driving results, building successful teams, and leading and influencing people to create sustainable value in the clients he’s served.

Using his engaging and influential training style, Bill shows participants how to focus on the customer's needs and help them achieve their goals by understanding and leveraging their competitive advantages.

Career and Education

Bill received a B.S. in Business Administration and Marketing from Virginia Tech. He began his career as a sales engineer, and after much success as an individual contributor, he moved into various sales leadership roles. Bill’s previous position was Senior VP of Sales Development and Channel Management at SFK Group, where he met corporate sales and profit targets for 9 of his 10 years in the position.

Bill has worked with these notable clients and more:

  • International Paper
  • USX
  • Georgia Pacific (Koch)
  • Kaman Industrial Technologies
  • Bearing Distributors Incorporated
  • Tyson Foods
  • Mittal Steel
  • Motion Industries
  • Applied Industrial Technologies

Interests and Hobbies

Bill and his wife of more than 30 years live in the suburbs of Philadelphia, PA, and enjoy outdoor hiking, biking, and exploring the food scene in the Philadelphia area. Bill is passionate about helping sellers improve their skills by mentoring, training, sharing experiences, and coaching about value creation and customer centricity.