Your Sales Training Engagement Timeline

What to Expect from a Sales Training Initiative
with The Brooks Group

With nearly four decades of experience training sales teams, The Brooks Group can rapidly customize a program that addresses your organization’s unique needs. Once that program is deployed to your team, you’ll see measurable performance improvements within a few months.

Here’s what a typical engagement timeline for operationalized sales training from The Brooks Group looks like.

As you can see, speed to program deployment is a strength we’ve refined through delivering customized training to over 50,000 sales representatives and managers around the world.

Typical Engagement Timeline for Operationalized Sales Training 



Week 1

In this session, we ensure your project team is aligned to your goals. We show you and your stakeholders exactly what to expect and when to expect it. Most importantly, we walk you through when you’ll start seeing results.

Week 2

During our Discover Process, we’re implementing a number of our patented analysis tools. We use focus groups, interviews, and “ride-alongs” to truly gain an understanding of your unique selling environment so that everything we deliver is tailored specifically to your situation.

Week 3

A critical part of our unique process is not only to customize the curriculum to your selling environment, but also to personalize the experience to each of your learners. This involves our whole-person assessments, which allow participants to experience the curriculum as it applies to them, individually.

Week 4

Thanks to our Outcomes-Based Design Process, we operationalize our curriculum and tie it to what you’re looking to accomplish. At this point, our Discover Team aligns with our Instructional Design team to ensure that the data we gathered from you, your stakeholders, and our experiences in the field are implemented into the curriculum we’re designing for you.


Week 5

It’s not about having a “fun” time. It’s about meaningful impact. During this stage, our Designers are building exercises specifically for you. They will create case studies based on what we see in the field, interactive experiences that tie precisely to your reality, and – ultimately – tools that help you drive the results you seek

Week 6

We present a Design Guide, which shows you what we intend to deploy to your team. This allows us to ensure we’re on track and working toward the same goals you set. You and your stakeholders provide us with the course correction you see fit.

Week 7

Here’s where the “rubber meets the road.” Our facilitators and your participants engage with material, implementing the change management we’ve been building toward.

Week 8

Immediately following the initial training event, we’ll convene with you and your stakeholders to get initial feedback. During the coaching and reinforcement portion of our engagement, we’ll dig deeper into everything that was taught, specifically integrating it into your team’s day-to-day experiences.


Week 9

Each week of coaching and reinforcement, we’ll dig into a specific topic that your team needs to operationalize in order to achieve the results you’re seeking. Just like our training, these topics are tailored to your specific goals. The first week may call for us to integrate your customized Pre-Call Planning Tool into your team’s daily routine.

Week 10

Typically, by the second week of coaching and reinforcement, our clients begin seeing improvements. It may be that managers are having richer conversations with reps or that the funnel is more accurately reflecting what’s happening in the field. It may even be that deal velocity is increased or that deal size is up. Regardless of the metric, we’re consistently told the “impact happens sooner than we thought.”

Week 11

For the next several weeks, we continue coaching and reinforcement. This week, we may explore ways your team has successfully elevated their personal brand among the markets they serve.

Week 12

Each session is tailored to your specific needs. But, this week, perhaps we’ll work with your team to analyze deals they’re currently working from the standpoint of improving their relationship with key influencers.


Week 13

In the midst of the coaching and reinforcement process, we take a moment to formally check in with you and your stakeholders. It’s here that we course correct (if necessary) and adjust anything that may need some attention.

Week 14

Although each reinforcement curriculum is tailored, this week we might be developing a unique questioning strategy that’s tied to a new market the team has been asked to open up.

Week 15

This week, we might revisit the ways in which your team is delivering proposals to their potential buyers. Our facilitators will use best practices to understand what’s working and, more importantly, what could be improved in order to see a better win rate.

Week 16

Perhaps we’ll use this week to check in with your team about how they use tools that exist or that we’ve provided as part of our engagement. We may ask for specific examples of what’s working and what’s not in order get discussion flowing among peers.


Week 17

In this session, we’ll probably review all that we’ve accomplished together in order to provide your team with perspective and a deep understanding of the transformation they’ve undertaken. They’ll see the improvements to things like deal velocity, deal size, and other metrics they’ve acknowledged as needing improvement.

Week 18

A project summary provides you and your team with a means to review what happened during this engagement. It helps validate what was seen during the previous weeks.


By this point, we know each other as well as partners can. And, because we believe in the idea that you and your team can continue to grow and improve, we continue to support you even after our engagement ends. Nearly ninety percent of our clients remain with us for five or more years. The reason? We partner in order to continue developing the teams we serve.


Expect to see immediate results with training

True Sales Culture Shift Happens with an Extended Commitment

While you can expect to see immediate results with training, hardwiring new skills comes with extended coaching and reinforcement. Our extended engagement timeline will show you what you can expect after the initial training, as you continue on the path to true sales culture shift.

We’re committed to getting the results you want to see, as fast as you need to see them. Our fast turnaround time assumes the following resource commitments on the part of the client:


  • Executive sponsorship of the initiative
  • Designated contact from your organization to act as the project manager
  • Feedback and deliverables from your end provided within 3-5 business days of the review

An effective training initiative takes more than just a financial commitment. If you’re serious about improving the performance of your sales team, we’re ready to partner with you to overcome your biggest challenges and reveal your most effective sales culture.



What kind of financial commitment can you expect with customized sales training?


The Brooks Group doesn’t believe in “one-size-fits-all” training programs. We’ll work with you to develop a program that’s right for your team.
Pricing will vary from 5,000-60,000 USD depending on the level of customization that takes place, with an average program coming in at around 15,000 USD.



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