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Strategic Planning for a Successful New Year and Beyond

“When planning for a year, plant corn. When planning for a decade, plant trees. When planning for life, train and educate people.”—Chinese Proverb

With all the talk of New Year’s Resolutions, it’s easy to think about the future now.

But, here at The Brooks Group, we try to always look forward. In fact, we used this slow-economy to complete the most in-depth strategic plan in our company’s thirty-year history. During the process we came to some exciting realizations and set aggressive goals with specific benchmarks.

We began by revisiting our mission statement. We made a few minor tweaks to the original, which was first penned by our founder many years ago. Here’s the result…

The Brooks Group provides innovative, high-quality, and measurable sales and sales management performance improvement solutions across the globe. We do this by helping organizations forge sales cultures through sustainable behavioral change.

Then we turned to our strengths and opportunities. Afterwards, we swallowed our pride, dove deep, and talked about our company’s weaknesses and threats.

That exercise helped us decide that we’re most passionate about helping individuals professionally grow and develop through a process of sustainable behavioral change. We also came to believe that we can be the best in the world at helping organizations develop sales cultures. We agreed that, over the next thirty years, we will continue to strive to elevate the reputation of the sales profession.

Finally, we adopted a set of core values. They define -- in a nutshell -- just how we conduct business. They’re absolutely vital to our team. Here’s what you can expect from us:

• Integrity
• Making a difference in the lives of others
• Partnerships with those with whom we work
• Accountability to ourselves, each other, and our clients
• Customer-focus
• Thought leadership

We decided to share this small sliver of the end result (our file is eight inches thick!) because our success is linked directly to our clients, partners, and friends. Without them, we would not be an award-winning company. Thank you for the opportunity to work with you.

See you in the New Year!