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Should You Train Top Producers

Should top producing salespeople go through sales training? It's a question we get a lot.

In the interest of full disclosure, I should say that -- as a sales training provider -- my response will be biased. But hear me out and take that into consideration...

I say, "yes!" If you're in the lucky crowd that already knows everything, rock on! But, if you're like the rest of us and still have something to learn, join in.

A related question is who should managers focus their attention on? The answer, as we've said before, is that they should pay attention to the performers who will respond. In many cases, that's top people.

That also motivation to provide training to top performers (in other words, making an investment).

In short, focus on the members of your team who will provide a return on your investments of time, energy, and resources.