The days of salespeople saying "that social media stuff is useless" haven't gone away, yet. There are a lot of people who don't think they need to use these tools. But salespeople who know how to take advantage of these tools put themselves at a real advantage.
Using Social Media provides salespeople with an opportunity to generate a positive first impression. That's a good thing since the first impression is the most lasting.
Here's what I mean...
It’s now common practice for prospects to “Google” a salesperson before they agree to meet with them. Because Google really likes Twitter and LinkedIn, those sites rank highly in search results. That means you, as a salesperson, have the chance to influence what your prospects think of you before you meet with them.
Why would you NOT take advantage?
WHAT TO DO:
A LinkedIn profile ought to do the following things:
- Explains what you do for your customers.
- Provides specific results you’ve produced.
- Offers recommendations from happy customers.
A Twitter feed should do these things:
- Shows you engaged with your area of expertise.
- Reveals information that’s valuable to prospective customers.
- Leads your customers to information that they'll find valuable.
WHAT NOT TO DO:
A LinkedIn profile is not a resume.Why would I decide to buy from you if it looks like you're planning to leave at the next opportunity?
By the same token, a Twitter feed should not reveal too much of your mundane day-to-day life. I don't care what you had for lunch. And neither do your customers.
So, get going on this! It's free and easy.