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The Real Reason Salespeople Should Use Social Media

The days of salespeople saying "that social media stuff is useless" haven't gone away, yet. There are a lot of people who don't think they need to use these tools. But salespeople who know how to take advantage of these tools put themselves at a real advantage.

Using Social Media provides salespeople with an opportunity to generate a positive first impression. That's a good thing since the first impression is the most lasting.

Here's what I mean...

It’s now common practice for prospects to “Google” a salesperson before they agree to meet with them. Because Google really likes Twitter and LinkedIn, those sites rank highly in search results. That means you, as a salesperson, have the chance to influence what your prospects think of you before you meet with them.

Why would you NOT take advantage?

WHAT TO DO:

LinkedIn profile ought to do the following things:

  • Explains what you do for your customers.
  • Provides specific results you’ve produced.
  • Offers recommendations from happy customers.

Twitter feed should do these things:

  • Shows you engaged with your area of expertise.
  • Reveals information that’s valuable to prospective customers.
  • Leads your customers to information that they'll find valuable.

WHAT NOT  TO DO:

A LinkedIn profile is not a resume.Why would I decide to buy from you if it looks like you're planning to leave at the next opportunity?

By the same token, a Twitter feed should not reveal too much of your mundane day-to-day life. I don't care what you had for lunch. And neither do your customers.

So, get going on this! It's free and easy.

@JebBrooks