The Most Powerful “Word” in Sales Negotiation

Written by: Brooks

The most powerful word you can learn in any sales negotiation training program is this: “___.” That’s right! Say nothing. Nada. Zilch. Zero.

Silence!

When a prospect says, for example, “You’re price is WAAY too high.”

Respond with, “___.”

You might feel awkward. But your prospect will have to say something. And that means they’ll tell you why they think it’s too high. That’s what you’re after, isn’t it? There must be a reason for saying your price is too high. And, if you’re quiet, they’ll have to tell you what their reason is. Then, you can address their objection. Okay, if you’re not comfortable with silence, you might also simply respond with, “Why do you say that?” You’ll get the same result: They’ll tell you why they think it’s too high. This is just one of the negotiation strategies and tactics contained in the Sales Negotiation Training.

Written By

Brooks

Brooks is Chief Barketing Officer at The Brooks Group. Brooks combines his 2+ years of experience in people-pleasing and chasing down deals (or tennis balls) with his infectious excitement to delight both customers and colleagues with every interaction.
Written By

Brooks

Brooks is Chief Barketing Officer at The Brooks Group. Brooks combines his 2+ years of experience in people-pleasing and chasing down deals (or tennis balls) with his infectious excitement to delight both customers and colleagues with every interaction.

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