All parts of a business are important. From customer service to marketing to accounting, a company needs to be able to handle responsibilities across several fields in order to succeed.
However, for businesses that want to maintain long-term success, the most important area to be strong in is sales. Mark Cuban, billionaire entrepreneur and owner of the NBA’s Dallas Mavericks, told Reddit recently that sales are the most important element of small businesses. As Cuban put it, “No sales, no company.”
Extreme Makeover: Giving Your Company Culture a Sales Mindset
It is likely that your sales department understands the importance of their role in the company. However, giving your company culture a sales mindset can be challenging, especially when it comes to non-sales staff.
There are several ways to make giving your company culture a sales mindset much easier.
Tie Rewards in With Sales Goals
The better a company performs, the more stable their employees are and the more likely it is that payroll will increase. In addition to expanding employee salaries as your business grows, it is important that you allow other parts of the company to reap benefits from improved sales. Giving your company culture a sales mindset means that everyone has to have a reason to want the company’s sales to increase, so you need to do everything possible to make the entire organization feel responsible for the success of the company.
Understand that Pressure is a Good Thing
When a company faces pressure in terms of number of orders or complexity of existing orders, it usually means that the sales team is doing good work. Pressure of this type on a company’s administrative staff is a good thing for sales, but it can be difficult to deal with for the administrators responsible for managing this greater workload.
To deal with this situation, be sure that you do everything possible to keep staff at sufficient levels at all times. While it is good for your administrative team to be feeling pressure from a larger amount of transactions to work with, if the team is not adequately staffed to handle such a large volume it can cause infrastructure challenges and lead to a rise in employee unhappiness. Make sure that you also keep up the rewards; if your team members are going to be expected to work longer hours, they should be compensated for their willingness to sacrifice a larger amount of time to the company.
Work as a Team
To best go about giving your company culture a sales mindset, the sales team must also be willing to collaborate with other parts of the company when necessary. If the entire company has an attitude that facilitates growing sales, they will be more willing to work with each other to get things done to retain new customers.
No matter what it takes to bring in the sales, giving your company culture a sales mindset is very important to your success. Be certain that the entire organization is willing to do what is necessary to improve sales and you will have an easier time growing your company.