So, North Korea puts on its own fireworks show, making everyone in the region pretty tense. Tension like that is certain to put a strain on the economic situation. We could talk about long-range missile and/or nuclear testing. Why countries do it, which should have nukes, what the reaction could and should be... that's a conversation that certainly has merit, but I want to talk about how something with such global consequences affects you and me, the everyday sales professional on the street. Markets were clearly rattled by the test, cooling a lot of the buying and selling in Asia. For your average salesperson, that could be devastating. You and I both know that many people had deals out there on the table that were ready to close but now may not (or will be drastically altered) because of the political climate. Counting on one client is a position no sales professional should ever put themselves in. You've always got to be prospecting for new, qualified clients. Collect referrals. Follow up with new customers. Touch base with old ones. Do whatever you can to make sure you're not reliant on one single sale. As much as we wish otherwise, long-range missile tests, are simply out of our control. The reactions, the outcomes, the affects are all equally out of our control. What we can do is make sure that we're doing everything possible to keep a pipeline full of qualified prospects, ensuring we can keep providing for our future and the futures of our families.
Published on July 05, 2006