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How to Avoid Buyer's Remorse

Buyer's remorse is a feeling of regret a buyer has after making a purchasing decision.

It can occur after you buy a pair of shoes, a piece of industrial equipment, or consulting services. It's a big let-down for any salesperson to win a sale only to get a call saying, "I gave it some thought, and I've changed my mind." Salespeople have to use caution.

In your role as a professional salesperson, you've got to combat buyer's remorse from the very beginning. Here are three things you can do:

1. Learn exactly what your prospect is looking for.

2. Deliver that to them, in the way they'd like to receive it.

3. Congratulate your new customer on their decision. Tell them it was the right one.


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