How To Close More Deals With Proper Sales Conversations | Strategy Examples

Written by: The Brooks Group
Sales Conversion Strategy Examples

Sales conversations can be tough, but with a little practice, you’ll be closing deals in no time. Sales conversation strategies are absolutely essential for closing more deals and achieving success in sales. By understanding and implementing effective communication techniques, salespeople like yourself can build stronger relationships with prospects, overcome obstacles and customer objections, and ultimately close more deals.

These sales conversation strategies include active listening, asking open-ended questions, and understanding the customer’s particular needs and pain points. By honing your sales conversation skills, you can improve your ability to connect with prospective customers and get more revenue for your company. If you’re not sure where to start, don’t worry. The Brooks Group has a wealth of information pertaining to providing strategies for leading great sales conversations. 


9 Strategies for Starting Powerful Sales Conversations

Sales Conversion Strategy Examples

Having successful sales conversations is all about being confident and covering all of your bases. Here are a few proven strategies that you can use during sales conversations:

Build Rapport

When it comes to having powerful sales conversations with potential clients, building rapport is one of the best strategies sales professionals can use. Building rapport with a prospect involves establishing a strong connection and creating a sense of trust and understanding. When clients feel like they can trust you and confide in you, they’ll be more likely to buy your company’s product. Building rapport is also a great way to gather important information about your client, which you can then use to write the script for your sales pitch and show them you truly care.

Connect With the Right Buyer

Connecting with the right buyer is crucial. The last thing you want to do is accidentally give your well-crafted sales pitch to the wrong person. The right buyer will be the person or organization that has a specific need for your company’s product and is in a position to make a purchase. Making sure you are connecting with the right buyer before making a sales call is a big part of qualifying leads. Do your best to gather information about the buyer to determine whether they will be a good fit for the product your company is offering. You should also ensure that this person has the budget and authority to actually make a purchase.

Identify Opportunities With Questions

Asking questions (especially open-ended questions) is a powerful strategy for identifying new opportunities during sales conversations. By asking your client the right questions, you can gain a more cohesive understanding of their needs, specific pain points, and goals. Having this information on hand can be quite helpful when it comes to identifying potential opportunities to plug your company’s product and adjust your sales pitch to better fit the client’s needs.

When in a sales call, make sure to ask questions that are open-ended and probing, but not too invasive. Try to ask implicative questions and strategic questions as well. You want to make your client think, but keep in mind that you don’t want to make them uncomfortable. They should not feel like they’re being interrogated.

Personalize Your Conversation

There’s nothing a personal touch can’t make better. By tailoring your message and approach to the specific needs and concerns of the customer, you can build trust, establish credibility, and hopefully even increase your chances of closing a sale. Before hopping onto your next sales call, take some time to research the customer. Use the customer’s name throughout the phone call and address their specific needs. This will show that you’ve been listening, and that you care about providing a potential solution to their problem.

Use Storytelling

Everyone loves a good story, which is why using storytelling can be a fantastic strategy for keeping your clients engaged during sales conversations. Telling personal stories can help to create an emotional connection with the customer and make the conversation more memorable. Remember, most of your clients are probably receiving several sales calls a day, so you want to do whatever you can to stand out.

Share real-life examples of how your company’s product has helped other customers solve similar problems, and try to create a compelling narrative that highlights the unique benefits and features of the product in question. Using storytelling to address customer complaints and objections is also a good strategy, as it’s an opportunity to provide evidence that your company’s product or service is in fact the right solution.

Let Your Client Speak

Obviously, no one wants to feel like they’re being talked over. Letting your client speak will allow you to better understand their needs and where they’re coming from. Practicing active listening is also a great way to gather valuable information about the client that can help you adjust your sales pitch and address their specific concerns.

Additionally, by allowing your client to speak, you are showing that you are interested in their needs and are willing to take the time to understand them. Clients will appreciate this and take note of it, as they’re probably used to salespeople hitting them with a series of unhelpful rapid-fire questions. Take your time, and you’ll be rewarded for it.

Build Trust

If a customer doesn’t have confidence in you as a sales rep, they will probably not be very willing to share their wants and needs with you. A buyer has to trust you, or else, why would they buy your company’s product? You can build trust with clients by practicing active listening, asking them open-ended questions, and showing empathy when a client is going through a rough time. As previously mentioned, storytelling is also a great way to get clients to trust you. If you open up to your client, they are much more likely to open up to you.

Plan For Success

Proper planning can help you be more prepared, confident, and effective in your sales conversations. Before hopping on the call, set some clear goals for the conversation. Research the customer and write yourself a sales script if you feel it might be helpful for you. If a sales conversation with a specific client doesn’t end with closing a deal, you can sow the seeds to ensure the deal gets closed during your next conversation. It’s important to stay optimistic. You won’t close every deal with every customer, which is something all salespeople need to learn to accept.

5 Common Sales Conversation Mistakes You Need to Avoid While Interacting With Clients

Sales Conversion Strategy Examples

Effective communication skills are essential for any sales representative to have, especially when it comes to having successful sales conversations with clients. Let’s look at some of the common mistakes salespeople make when interacting with clients so that you know what to avoid doing.

Being Too Pushy (Closed Deals)

Nobody likes being pushed around or manipulated. When interacting with clients, it’s important to avoid being too pushy. Being pushy or manipulative can make the client feel uncomfortable and may cause them to disengage from the conversation or even end the call.

Instead, you should try to take a more relaxed and consultative approach. Remember to ask open-ended questions in order to understand what the client needs, and then present potential solutions that align with those needs. It’s also important to respect the client’s decision, whether they decide to move forward with the purchase or not.

Talking Too Much

Sales professionals sometimes talk too much during sales conversations and don’t allow the client to speak or ask questions. This can make the client feel unimportant and rushed, therefore, they’ll be less likely to engage in the conversation.

Speaking too much during sales calls is often a product of the salesperson’s anxiety. It’s not easy talking to strangers on the phone or in person, especially when you’re trying to sell them something. Take a deep breath and follow your script. Practice active listening, and take notes during the conversation so that you can keep the customer’s needs and specific pain points in mind.

Talking Features Instead of Value

During sales conversations with your clients, it’s important to focus on the value of your company’s product, rather than just discussing its features. Features are great, but they don’t always convey how the product can actually help a client solve their problems or attain their goals. Your client wants to know how your company’s product is going to make their life easier. They won’t care as much about the high-tech features of the product, as those material aspects aren’t nearly as important.

Pitching Rather Than Conversing

Having a successful sales conversation is about more than just delivering your sales pitch. The pitch is a necessary part of any sales conversation, but it should not be the only thing you and your client talk about. Simply pitching your company’s product without asking any questions or building rapport with the customer first can come across as impersonal. Your client may feel like you don’t really care about their needs, which is likely to result in them not buying your product.

Not Adapting to the Client’s Style

It’s important to remember that everyone has a different communication style, and that some communication styles are less conventional than others. Adapting to the client’s particular communication style is crucial for having great sales conversations. Refusing to adapt to a client’s style can create confusion and misunderstandings, which is likely to lead to the client feeling uncomfortable, alienated, or disengaged.

You’ll learn more about your clients’ communication style as you talk with them. Some clients will prefer a direct and straightforward approach, while others may want to have a more consultative and collaborative conversation. If you’re having trouble, just ask the client to bear with you. Adapting to a certain style of communication takes time!

Frequently Asked Questions

What are the best ways to connect with prospects?

There are several effective ways to connect with prospects and build meaningful relationships with them. Some of the best ways to form connections with prospects include networking, connecting with them on social media platforms, sending personalized emails, and cold calling them during business hours.

What is a sales process?

A sales process is essentially a structured approach to selling products that outlines the steps a sales rep should take in order to move a potential customer from the initial contact stage to a closed sale. A sales process typically includes prospecting, preparation, presenting your pitch, handling any objections, closing the sale, and following up with the customer via phone call or email.

What is the difference between program-centric and problem-focused?

Program-centric and problem-focused approaches to selling are characterized by different aspects. Program-centric selling focuses on the features and benefits of the product being sold, whereas problem-focused selling is about understanding and addressing the customer’s underlying needs. Both approaches can be effective, but choosing which one to use as a salesperson will depend on the type of product you’re selling and what the customer actually needs.

What is an effective sales strategy to target a customer base?

An effective sales strategy for targeting specific customers typically involves understanding the customer’s wants and needs, as well as their particular pain points. It’s generally a good idea to adjust your primary message to the customer’s individual needs and provide relevant solutions that will help them solve their problems and accomplish their goals.

Make Selling Easier With The Brooks Group!

When it comes to building strong relationships with prospective customers, having a couple of sales conversation strategies under your belt is definitely a good idea. Remember to avoid being too pushy during your sales calls and always focus on the value of your company’s product rather than its features. If you enjoyed learning about sales conversation strategies, and would like to learn more, check out The Brooks Group! When it comes to sales training, our team has you covered. 

Written By

The Brooks Group

The Brooks Group teaches straightforward, actionable sales training skills to sales managers and their teams. Our IMPACT Selling® Sales Training Program has been taught to over one million sales professionals nation-wide, and we've been recognized as one of the top sales training companies annually since 2010. We also provide various behavioral and selling assessments to aide sales managers making hiring or management decisions.
The Brooks Group teaches straightforward, actionable sales training skills to sales managers and their teams. Our IMPACT Selling® Sales Training Program has been taught to over one million sales professionals nation-wide, and we've been recognized as one of the top sales training companies annually since 2010. We also provide various behavioral and selling assessments to aide sales managers making hiring or management decisions.

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