Building a High-Performance Sales Team

Join us at this exclusive Sales Leader Roundtable on February 27 at The Ballantyne Resort in Charlotte, NC.

Gain the latest research, insight, and proven strategies to ensure your team’s success in 2025. Network with your peers, share best practices, and learn from each other’s experiences.

Seating is limited; RSVP today to save your spot.

Agenda

8:00-8:30 am – Breakfast & Networking

8:30-9:10 am – New Research: Top Sales Performance Trends in 2025
Gain strategic insight from our 2025 Sales Leader Research Report. This research identifies what top performing sales teams do differently to ensure their success. We’ll share the top trends along with action items to ensure your sales team reaches or exceeds their goals.
Speakers: Spencer Wixom, President and CEO, The Brooks Group
Michelle Richardson, VP of Sales Performance Research, The Brooks Group

9:15-10:00 am – Developing a Culture of Accountability to Drive Sales Success
As a leader, it’s imperative that you establish a culture of accountability to drive results. In this session, you’ll learn how to establish well-defined goals for your team, establish accountability, and address performance and behavior challenges. You’ll learn the most successful coaching techniques, including the different types of coaching approaches and when to use them.
Speaker: Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

10:00-10:20 am – Coffee Break

10:20-11:00 am – Fostering Long-term, Profitable Customer Relationships
In this session, you’ll learn the tactics and strategies Hitachi uses to train their teams to understand communication styles, handle difficult conversations, act as strategic advisors, and ultimately build stronger and more profitable customer relationships.
Speakers: Joe Bigler, Customer Success Director, North America, Hitachi
Michelle Richardson, VP of Sales Performance Research, The Brooks Group

11:00-11:40 am – Diagnosing Your Teams’ Skill Gaps
Do your sellers have the skills and capabilities they need to engage prospects, qualify opportunities, communicate value, and win new business? In this session, we’ll share the most common gaps that prevent sales teams from achieving their full potential. We’ll also discuss tools and strategies you can use to close essential skill gaps so your team can create true differential, build relationships, and close more sales.
Speakers: Michelle Richardson, VP of Sales Performance Research, The Brooks Group
Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

11:40 am-12:00 pm – Wrap Up

12:00-1:00 pm – Networking Lunch