Building Trusted Advisors: Consultative Selling in the Age of AI

Agenda

8:15 – 9:00am | Arrival & Networking Breakfast
Informal networking over coffee and breakfast to set the stage for a collaborative day.

9:00 – 10:15am | New Research: Five Ways to be More Customer-Centric in the Age of AI
A majority of sales teams are using AI to develop and coach their people. But these tools need to complement—not replace—the human element of selling. What does that look like? We’ll discuss new research from The Brooks Group that reveals five trends for developing high-performing sellers in the age of AI.
Speakers: Spencer Wixom, President and CEO, The Brooks Group, and Michelle Richardson, VP of Sales Performance Research, The Brooks Group

10:15 – 10:30am | Break

10:30 – 11:15am | Achieving Your Strategic Vision: Essential Tactics for Sales Leaders
A successful sales strategy starts with a vision. But achieving results depends on how well your team executes on goals. Learn how to implement a winning game plan, including how to set well-defined goals, establish accountability, and address performance and behavior challenges. You’ll gain a leadership approach to develop your sales team, execute your strategy, and win more business.
Speaker: Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

11:15am – 12:00pm | Sales Training that Delivers Measurable ROI
Sales training can bridge the gap between your team’s current capabilities and the skills they need to differentiate themselves and hit your revenue targets. Find out how to ensure your training investments actually move the needle on business results. We’ll discuss how to identify skill gaps, design and deploy training programs that align with business outcomes and KPIs, deliver measurable ROI, and create lasting changes in seller behavior.
Speakers: Michelle Richardson, VP of Sales Performance Research, The Brooks Group, and Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

12:00 – 1:00pm | Closing Remarks & Networking Lunch
Spencer will give a quick wrap-up of the day with key takeaways for your action plan. You’re invited to join us afterward for lunch.
Speakers: Spencer Wixom, President & CEO, The Brooks Group

Location