Crafting an RFP for Sales Training

Choose the right provider by asking the questions
that matter most to you

Choosing a sales training provider is one of the most important decisions you can make for your organization. Because there’s a lot at stake, you’ll want to ask the right questions to make sure you’re partnering with a provider that can fulfill your company’s unique needs.

Evaluating sales training programs can be a challenging task—whether you’ve done it before, or it’s your first time. The Brooks Group can work with you to build a Request for Proposal that includes everything you need to consider when choosing the training program that’s the best match for your organization.  

Compare training providers side by side with an RFP that includes a request for the following information:

  • Company Profile/Corporate Info
  • Strategic Partners
  • Ownership Structure
  • Consultants and Key Staff Involved
  • Engagement Fees



  • Intellectual Property Rights/Licensing Requirements
  • Approach and StrategyTraining Logistics Requirements
  • Experience with Similar Sales Challenges
  • Course Outlines and Content Overview
  • Implementation Plan

Get Help Building Your Own Request for Proposal

Of course, your unique situation will determine exactly what you need to include in an RFP. The Brooks Group has partnered with thousands of organizations across hundreds of industries, and we can help you craft a Request for Proposal that addresses the key issues your company needs to find the most appropriate solution.



Seven simple questions to ask any sales organization before you hire them.

DOWNLOAD: The Sales Training Buyer’s Interview Guide: What to Ask When You’re Sourcing a Provider



Get Help Crafting a Sales Training RFP