Medical Device Sales Training

Displace the competition by giving your sales team the skills to communicate value to healthcare providers.

Medical Equipment and Supplies Sales Training

It used to be that establishing a relationship with a physician was enough for medical device sales representatives to make a sale. But times have changed and today’s medtech salespeople must be able to navigate more complex buying environments and large group purchasing organizations (GPOs).

Product training is an important step in the right direction, but your salespeople need more than just the technical knowledge to sell in the competitive medical device landscape. They need the consultative selling skills to convince health care providers that your product’s innovations will bring more value than the competition.

With medical device sales training from The Brooks Group,your team will learn to:

Build Value in the Eyes of Your Prospects

A buyer-focused sales process allows your salespeople to uncover the needs of health care providers and present a solution in the most effective way

Navigate a Complex Buying Environment

Your team will learn to map the purchasing committee and develop an approach to call on important decision makers

Become a Respected Partner and Advisor

A consultative selling approach combined with technical product knowledge will allow your salespeople to build credibility and trust

Communicate with Decision Makers

Your reps will learn to identify a physician or decision maker’s behavior style and adapt their approach to sell the way the buyer wants to buy

Your salespeople must be able to navigate the complex medical sales marketplace and approach buying committees with confidence.

"Prior to IMPACT Selling® I was a transactional based seller. I would try and conduct the sale right there on the spot. IMPACT has allowed me take a step back and look at the whole selling process from a larger perspective and take more time to narrow my focus on who a good customer is and what's necessary to take that customer from a prospect to a long-term customer. The IMPACT process has enhanced what I do on a daily basis and can enhance anyone in any kind of selling industry."

- Ryan Steven,

District Manager, Kerr

Trusted By These Industry Leaders

Trusted By These Industry Leaders

Kerr Corporation is a manufacturer of premier dental consumables sold worldwide. Hear from Kerr's Global Training Manager, Matt Ehrenstrom about the company's experience with IMPACT, and how it helps salespeople bring value to their customers.


Industry leading pharmacy automation company fully integrates world-class selling methodology.

Parata had the industry’s most complete product line, but no unified sales team to leverage it. The company was able to increase deal quality, forecast accuracy, and new hire performance after partnering with The Brooks Group and deploying a customized sales training initiative.

Parata case study

Ready for your team to confidently approach medical device buyers and gain the trust of decision makers? Let's start a conversation.

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