Medical Device Sales Training
Give your sales team the skills to communicate value to healthcare providers with our Medical Sales Training Programs
Medical Sales Training Programs for Medical Device & Healthcare Reps
It used to be that establishing a relationship with a physician was enough for medical device sales representatives to make a sale. But times have changed and today’s medical device sales reps must be able to navigate more complex buying environments, procurement teams, and large group purchasing organizations (GPOs).
Product training is an important step in the right direction, but your sales reps need more than just the technical knowledge to sell in the competitive medical device landscape. They need the consultative selling skills to convince health care providers and other decision makers that your product’s innovations will bring more value than the competition.
In addition, your sales managers must be equipped with the coaching skills to reinforce best practices with their team members. A quality sales enablement strategy should include skill development as well as a knowledge reinforcement plan.
Learn How Ryan Stevens, District Manager at Kerr transformed his selling approach from transactional to value-based.
that the training allowed them to make additional sales to existing accounts
their sales cycle shortened by up to 10% as a result of training and coaching
winning up to 10 new accounts after applying new skills from training
improvement in their manager’s coaching
With a medical device sales training program from The Brooks Group, your team will learn to:
"Prior to IMPACT Selling® I was a transactional based seller. I would try and conduct the sale right there on the spot. IMPACT has allowed me take a step back and look at the whole selling process from a larger perspective and take more time to narrow my focus on who a good customer is and what's necessary to take that customer from a prospect to a long-term customer. The IMPACT process has enhanced what I do on a daily basis and can enhance anyone in any kind of selling industry."
- Ryan Steven,
District Manager, Kerr