The Brooks Group Plans to Change How Salespeople Learn

June 2, 2022

The Brooks Group, an award-winning sales training company, has recently hired Jim Packard as the new Vice President of Product Innovation, who will ensure the company has tools and trainings that match todays learning styles.

Jim Packard

Vice President of Product Innovation

As a former learning architect and implementation strategist with Franklin Covey, Jim is an expert at creating engaging and effective learning experiences in live, live online, and self-paced formats. His goal is to help salespeople move past any aversion to learning created by educational experiences in their past, and make learning accessible and approachable to people in a way that helps them learn and use the information they are being taught.

 Jim’s belief is that “You can’t innovate effectively if you don’t understand what people are trying to get done. I don’t believe in learning for the sake of learning, but in removing barriers to find practical application; in meeting people where they are so they can apply what they learn and overcome the struggles they deal with.”

The pandemic has left a permanent mark on the learning industry. Sales managers are beginning to realize that while training can be brilliant from an instructional design perspective, it must be presented in a way that learners “opt-in” for and are willing to do.

“As we continue to innovate our product set, we are certain that Jim’s significant experience in adult learning and product design will lead to products that bring significant benefits to our clients.” remarked Gary Fly, CEO of The Brooks Group.

Jim lives in Utah, where he spends his free time hiking, mountain biking, fly fishing, kayaking, and rock climbing—all with his wife, four sons, and sometimes the family dog, Millie.

About The Brooks Group

The Brooks Group teaches straightforward, actionable sales training skills to sales managers and their teams. Their IMPACT Selling® Sales Training Program has been taught to over one million sales professionals nation-wide, and they’ve been recognized as one of the top sales training companies annually since 2010.