Fly’s Friday Five: 5 Keys to Winning in Today’s Selling Environment

Fly’s Friday Five: Why Sales & Marketing Alignment is Critical

A topic that has come up lately for us and many of our clients is the need for sales and marketing alignment. 97% of sales and marketing professionals see challenges with strategy alignment, processes, as well as content and messaging consistency.

Surveys we’ve conducted with B2B Leaders indicate that this is the #1 opportunity to improve business performance. We outline these survey results in addition to many others in our new book.

Here are five recommended solutions for your teams to better align:

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