Your Buyers Are Changing –
How Can You Keep Up?
Your Buyers Are Changing – How Can You Keep Up? took place on Friday, December 2nd at 12:00 ET — but don’t worry, we recorded it!
There are several key trends in buyer behavior that have been slowly disrupting the market for distributors over the last few years. These changes present a real opportunity to redefine how distribution leaders think about their buyers and how to service them effectively. In this webinar, John Nantz of Redwood Advisors and Michelle Richardson and Lee Richards of The Brooks Group will introduce attendees to 5 key trends in buyer behavior and how your organization can best respond to them.
Key Webinar Takeaways:
Learn about the 5 buyer trends affecting distributors today
How your organization can respond and make the most of these trends
Conduct a high-level diagnostic of your organization’s marketing personalization capability (e.g. data capture, data-driven recommendations)
Meet Your Panelists
You won’t want to miss out on gaining their perspective.
VP of Sales Performance Research
Michelle Richardson is the Vice President for Sales Performance Research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.
Group VP of Sales
As Group Vice President of Sales for The Brooks Group, Lee Richards helps organizations build and improve sales skills, processes, and resources to address their commercial challenges and meet their business goals. Through a thorough discovery process, Lee helps sales leaders build strategies to select and motivate sales reps, build the skills necessary for sales success, and coach their sales teams resulting in higher revenue, greater win rates, and increased margins.
Partner & Founder
John Nantz has delivered more than 50 consulting projects focused exclusively on strategy, digital strategy, and organizational excellence while working as a management consultant over the last 10 years. John has served Unified Physician Management (largest US OB/GYN provider), BioScrip (largest US home infusion provider), National Veterinary Associates (largest US vet clinic platform), Johnson & Johnson Diabetes Solutions, Sidewalk Labs, Ares Private Equity, the Bill & Melinda Gates Foundation, National Geographic, and NASA Education among others. John started his career at McKinsey & Company’s San Francisco office and earned a BA with distinction in Economics and an MS in Management Science and Engineering from Stanford University.