Careers at The Brooks Group

SEO Copywriter Specialist

Position Purpose

The primary purpose of the SEO Copywriter Specialist is to leverage SEO best practices while creating optimized copy for The Brooks Group’s webpages and blogs, generating qualified leads through inbound marketing. In addition, the SEO Copywriter Specialist will be instrumental in developing an ongoing SEO strategy as well as providing copywriting for emails, blog articles, and other marketing collateral supporting lead generation through multiple channels.

Essential Duties/Responsibilities

 

  • Review and analyze webpages and blog articles for areas which can be improved upon and optimized for SEO and content makeup
  • Optimize copy and landing pages for search engines
  • Prepare detailed strategy reports for TBG leadership
  • Research and identify ranking keywords to drive valuable traffic
  • Run PPC campaigns and/or partner with PPC Vendor(s)
  • Write powerful calls-to-action to convert visitors
  • Fill websites and other content with effective keywords
  • Partner with other Marketing Team members to write effective SEO content for blogs, websites, and social media accounts
  • Develop link-building strategies
  • Analyze keywords and SEO techniques used by competitors
  • Remain up-to-date on both White Hat and Black Hat SEO strategies to stay within search engine guidelines
  • Develop and present SEO guidelines
  • Work with internal SMEs to build content and buyer persona awareness

Job Qualifications

 

  • Prior experience in content marketing, content growth, and SEO
  • A track record of successfully leveraging search engine optimization practices
  • Ability to think creatively and strategically, and to identify and resolve problems
  • Excellent verbal and written communication skills
  • Ability to work within a team and independently
  • Ability to work in a cross-functional collaboration environment 
  • Familiarity with Google Analytics
  • Experience with SEMrush or other optimization tools
  • Strong organizational, time management, and analytical skills
  • 3-5 years of experience in digital marketing and SEO, preferably in a B2B environment

Education

Bachelor’s degree (BA) from four-year college or university

Scope of Supervision

None.

How to Apply for a SEO Copywriter Specialist Job: