A Playbook For Sales Leaders in a Time of Uncertainty

A Playbook For Sales Leaders in a Time of Uncertainty

I have a hypothesis. I believe most business leaders are in a place similar to where they were when the pandemic started. The pandemic was a macro event that touched all aspects of business and life. Since then, more macro events have started to pop up, almost like an unwinnable game of Whack-a-mole! We’re currently facing the highest inflation rate in four decades, a labor shortage fueled by the “Great Resignation”, a broken supply chain, serious disruption in the agriculture and energy industries (caused by the war in Ukraine)—and all the while—uncertainty around Covid still lingers in the background.

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