Sealy Corporation Joins Host of Top-Ranked Brooks Group Clients

Sealy Corporation Selects International Sales and Sales Management Training Firm, The Brooks Group, To Provide Solutions for Job-Based Assessment

Greensboro, NC – April 22, 2009  International sales and sales management training firm, The Brooks Group, recently announced the signing of its newest client, Sealy Corporation. The Brooks Group will provide Sealy ongoing consultation and access to the firm’s proprietary TriMetrix® assessment system to help support internal hiring, coaching and retention endeavors.

“We are thrilled to be working with Sealy and firmly believe this agreement represents a wonderful opportunity for Sealy to strengthen their existing infrastructure,” remarked Will Brooks, Director of Distributor Support and Development at The Brooks Group. “Our proprietary TriMetrix assessment system is designed to help companies create and maintain a rich organizational culture by providing unbiased, objective benchmarks for the identification, retention and nurturing of top talent.”

Sealy is the largest bedding manufacturer in North America — a distinction the company has held for over three decades. Today, Sealy owns and operates manufacturing and marketing operations in Canada, Puerto Rico, Mexico, Brazil, Argentina, France, Italy, Korea and Uruguay. In addition, there are twelve international licensees operating in Australia, Israel, Jamaica, Dominican Republic, Bahamas, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, Spain and the United Kingdom. Direct exporting of Sealy products are made to various other markets throughout the world.

“With our TriMetrix assessment system now added to their arsenal of tools, we have the utmost confidence that Sealy is well-equipped to continue cultivating an unparalleled global sales and support force for another 30 years.”

Sealy joins a host of industry giants contracted with The Brooks Group, including over 50 Fortune 500 companies. To date, The Brooks Group has provided sales training, management training and assessment services and consultation to over 1.3 million sales professionals in over 14 countries.

For more information on The Brooks Group’s cutting-edge training solutions, please visit www.TheBrooksGroup.com or contact: contact@thebrooksgroup.com or (866) 633-7762

About The Brooks Group

Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth.

The firm’s mission is to deliver results-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability. This is the driving force behind what The Brooks Group does every day.

The Brooks Group offers clients proven, best-practice tools, including:

  • an easy-to-implement sales methodology
  • industry-leading reinforcement and accountability systems, and
  • sales management training for performance coaching

– all geared toward producing long-term, sustainable results. The Brooks Group’s unwavering commitment to promoting the success of sales organizations makes their programs one of the best values in the industry