IMPACT Summit Challenge™ Advances Sales Training With Gamification

Greensboro, NC – September 25, 2012  The formal training of salespeople was turned on its head today when The Brooks Group formally announced The IMPACT Summit Challenge™, a one-of-a-kind sales game played in a classroom setting.

The use of games to increase transfer and retention of knowledge – commonly called Gamification – has become an important part of leading-edge training organizations.

Developed as a tool to reinforce The Brooks Group’s IMPACT Selling® Methodology, The IMPACT Summit Challenge has become a hit with sales teams and their leaders.

“Gamification simplifies the system and puts it into an easy-to-learn, easy-to-understand manner so salespeople – both experienced and new  – understand the principles while at the same time they have a lot of fun competing with each other in implementing what they’re being taught,” according to Michael Brost VP of Sales of the Aurum Group.

The engagement occurs because of the highly customized and interactive nature of the program. Teams compete to provide best practice answers to questions relating to sales skills, industry trends and product knowledge questions. Answering correctly enables them to advance in the game and earn rewards. Teams also compete with each other during interactive exercises.

Unlike traditional training methods, The IMPACT Summit Challenge “keeps everyone highly engaged during the process; that was the real key for me,” said Don Millar VP of Sales & Marketing for Cerum Ortho Organizers.

“We’re always looking for new opportunities to improve the sales skills of our clients’ sales teams. Because it drives retention like nothing we’ve seen before, there’s no doubt that gamification is another winner in that regard,” said Jeb Brooks, President and CEO of The Brooks Group

To learn more about The IMPACT Summit Challenge, contact Paul Bilodeau, VP of Sales at or (800) 633-7762.

About The Brooks Group

The Brooks Group is an award-winning sales effectiveness company based in Greensboro, NC. Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their sales performance through proven skill and system development. Within the last 35+ years of operation, The Brooks Group’s approach to customized sales training, combined with it’s extensive line of sales talent assessments, has lead to it being ranked as one of the Top Sales Training Companies by both Selling Power Magazine and