You asked a question I struggled with a few years back. Here are my thoughts from what I've done to address it over the past few years... In my experience, people are simply looking for proof that their vendor (salesperson, contact, provider...) is an expert in whatever they proffer. Sending unsolicited...

I feel that I understand the strategy and tactics of online marketing fairly well. However, I need help with offline marketing. What offline marketing strategies worked well for you? It seems to me that offline marketing such as sending letters to a list costs a lot and produce very little respone. Any...

I have implemented your advice in my prospecting technique such as: "I understand you’re SIC code is "1234" we have access to specialty market programs for your type of business and __ years of experience in your industry. We would like to see how our resources and expertise can...

Are you making cold calls? It might be difficult to make an good impression with anyone if you are making cold calls.