Tune into TheSalesBuzz radio show on March 18, 2010 @ 12:00 ET for a little theory and a whole lot of practical wisdom on how to make sales behavior change happen with your team in today’s turbulent marketplace.

John and Jude will share their insights on:

• How to conduct a Sales Risk Audit to accurately determine where you need to invest your "change resources"... which Reps need to change their selling behavior to survive and contribute in this economy; what you need to learn to do differently (change) so that you can be a "change agent" with your team, and continue to contribute to the company;
• How to "communicate change" to your team in a confident, rather than awkward, manner;
• How to engage your customers or trade partners in the "change process", by allowing them to discover the real value of your products or services;
• How to make "change permanent", by executing an implementation plan that brings CHANGE into your team’s comfort zone.

John Sullivan and Jude Acuff, partners in SalesVision, a sales development and sales management coaching consulting practice, both began their selling careers at Procter & Gamble, and then worked closely together during the high-flying years at Polaroid. Prior to forming SalesVision, John spent the past 15 years as Director, Sales Training at Titleist, while Jude has conducted his own management consulting practice focused on developing productivity-enhanced sales solutions and best-in-class sales talent.

Throughout their 30+ years in sales and sales management roles, John and Jude have each participated in close to 10,000 sales calls. They have just completed a challenging "sales behavior change" project with a major client, and are eager to share what they learned from this breakthrough work.

The SalesBuzz Past Shows

• The Trigger Events that Turn Prospects Into Customers
• Building Better Business Relationships
• How to Succeed in Today’s New Marketplace
• And many more!