As sales professionals, we believe in a sales methodology that involves continuity of coaching; customized training; and a consistent focus on client ROI. This is what drives success and increases sales effectiveness when it comes to implementing a sales process.
It's also what drives our proprietary deployment methodology:
Step 1: Assess/Screen
Our powerful TriMetrix™ assessment tool goes beyond most personality-based tests by providing you with insight into behavioral drives and attitude. TriMetrix gives you actionable insight. You'll know:
Getting the right people to perform is the fastest way to translate training to sales. It's also important for us to assess exactly what you expect to achieve from your sales training.
Before beginning any program, we always ask: how are you going to measure success?
Step 2: Design/Customize
The fundamental dynamics of selling simply don't change. But how a successful, street-smart sales professional applies those dynamics inside of the sales process does change with the type of sale and industry.
So we take our sales methodology - a flexible set of fundamentals - our curriculum - and use your input to tailor their application to your unique industry and market. So your people are trained in actionable skills and techniques that immediately work to increase their sales effectiveness and pay off in the field from beginning to the end of the sales process.
Because nothing makes sales training stick than winning a new sale with those very skills.
Step 3: Delivery
You can have our seasoned, world-class sales professionals and consultants train your people, or we can take your internal training team and "train the trainers" - giving them everything they need to successfully implement your customized training system.
Depending on your needs, we can even grant you a license to re-brand our training under your own corporate aegis. Or you can send your people to us for sales and sales management seminars. Working with you to uncover your unique objectives and to understand your organization, we'll recommend the best delivery method possible of our sales methodology to your sales force and you'll be able to watch as their sales effectiveness sky rockets.
Step 4: Reinforcement
Your training program continues as your sales force gets back out into the field to implement what they’ve learned. The training doesn’t stop when your people leave the training program. Instead, your Brooks Group coach leads the team through our competitive 9-week reinforcement process, so our sales methodology and training is hands-free for you with hands-on learning for your sales team.
Implementing a sales system requires reinforcement to make the training stick. You have to drive the behavior past initial understanding or experimentation until the new skills have become habit. And this kind of consistent reinforced learning is exactly our specialty.
Step 5: Measuring Return on Effort/Investment
We're confident enough in what we do to actively provide you with the tools and processes to measure our training impact and hold us accountable for results. It's the best customer retention-tool we have, and part of the reason why 84% of our clients who sign on for six months end up staying with us for more than five years.
If this sounds like a bit much, you may want to read more about why you need a sales process
If this sounds like a good fit for your sales team, either contact us, or take a minute to learn more about what to expect when getting started with The Brooks Group.
Fill out the form below or call us directly at 1-866-610-7262.