Sales Professionals Who Actually Coach Vs. Trainers Who Simply “Teach Sales."
Depending on who you hire, your sales training will either come from a Research/Education background, or from a Sales background.
We come from a sales background. Specifically B2B sales.
Yes, we feature proprietary, well-researched, and proven content. But we're still sales professionals who teach others how to succeed at something we love and do each and every day. So our focus isn’t limited to simply delivering a training event – for us, it’s all about moving the needle for you and your sales team.
Because our sales professionals are also our coaches, we're able to provide each client with a consistent point of contact; a "go-to guy” who is partnered in your sales success.
The Brooks Group Deployment Process & Built-in Accountability
As sales professionals, we believe in continuity of coaching; customized training; and a consistent focus on client ROI. This is what drives success when it comes to implementing a sales system.
It's also what drives our proprietary deployment methodology:
Step 1: Assess/Screen
Our powerful TriMetrix™ assessment tool goes beyond most personality-based tests by providing you with insight into behavioral drives and attitude. TriMetrix gives you actionable insight. You'll know:
- Where to put people for maximum results,
- How to coach your medium and high performers for maximum results,
- Why lower-performers haven't lived up to expectations and what to do about it
- What non-personality characteristics to look for in new hires to better predict real-world performance.
Getting the right people to perform is the fastest way to translate training to sales. It's also important for us to asses exactly what you expect to achieve from your sales training.
Before beginning any program, we always ask: how are you going to measure success?
Step 2: Design/Customize
The fundamental dynamics of selling simply don't change. But how a successful, street-smart sales professional applies those dynamics does change with the type of sale and industry.
So we take our flexible set of fundamentals - our curriculum - and use your input to tailor their application to your unique industry and market. So your people are trained in actionable skills and techniques that immediately work and pay off in the field.
Because nothing makes sales training stick than winning a new sale with those very skills.
Step 3: Delivery
You can have our seasoned, world-class sales professionals and coaches train your people, or we can take your internal training team and "train the trainers" - giving them everything they need to successfully implement your customized training system.
Depending on your needs, we can even grant you a license to re-brand our training under your own corporate aegis. Or you can send your people to us for sales and sales management seminars. Working with you to uncover your unique objectives and to understand your organization, we'll recommend the best delivery method possible.
Step 4: Reinforcement
Your training program continues as your sales force gets back out into the field to implement what they’ve learned. The training doesn’t stop when your people leave the training program. Instead, your Brooks Group coach leads the team through our competitive 12-week reinforcement process, so it’s hands-free for you with hands-on learning for your sales team.
Implementing a sales system requires reinforcement to make the training stick. You have to drive the behavior past initial understanding or experimentation until the new skills have become habit. And this kind of consistent reinforced learning is exactly our specialty.
Step 5: Measuring Return on Effort/Investment
We're confident enough in what we do to actively provide you with the tools and processes to measure our training impact and hold us accountable for results. It's the best customer retention-tool we have, and part of the reason why 84% of our clients who sign on for six months end up staying with us for more than five years.
If this sounds like a bit much, you may want to read more about why you need a sales process
If this sounds like a good fit for your sales team, either contact us, or take a minute to learn more about what to expect when getting started with The Brooks Group.
Ready to Discuss Your Sales Training Needs with One of Our Experts?
Contact Us for More Information about Our Services:
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