How? There are three hurdles to successful sales training:
Talented sales professionals can take normal consultative sales training, apply it, leap past the stumbling blocks, and fill in the emotional gaps. But most organizations benefit the most when sales training turns mid-level performers into stars.
And that’s how IMPACT Sales training achieves ROI results. We teach what comes naturally to talented, star sellers to your entire team of sales pros. Specifically, they’ll learn how to:
And we offer you customized sales training so that it’s easy to apply and easy to reinforce with our included follow-up sales training programs.
Lots of sales training programs make it sound like you can “send ‘em in” for a few days of training and see sales results skyrocket – but that’s not how learning happens in the real world.
At The Brooks Group, we've developed reinforcement sales training programs that make learning long-term and concrete:
Ongoing coaching that helps your team apply what they've learned
Built in accountability and assessment procedures
Electronically delivered follow-up resources targeted to each person's stumbling blocks
The ability to conduct training virtually through a variety of distance and e-learning options
This kind of follow-up turns the IMPACT System into a tangible tool for winning the sale. It's the experience of successfully using the system that makes learning it stick.
Our focus on training implementation and application drives our industry-leading client success rate: 92% of our clients increase ROI by at least 60% within 6 months!
It’s cheaper to hire a training specialist to deliver sales training content - successful sales people earn a lot more by the very nature of the skills and success - but the training suffers.
Trainers stick to the syllabus and repeat their memorized mantras. Real sales pros make the skills, techniques applicable because they’ve been there and done that and know what it takes to deliver the sale when working with a “live” prospect.
We use 100% working sales professionals for all of our sales training programs – see them in action and you’ll instantly realize the level of customized sales training they deliver: the kind of training that their fellow sales colleagues would willingly pay their own money to attend. Stuff that generates real ROI and real results and real increases in sales commission in a matter of months.
If you need the flexibility to conduct your own sales training program on demand, we can license the IMPACT Selling System so it’s delivered by your internal training team. Many of our competitors can't or won’t license their content because underneath all the proprietary jargon, there's not much substantive material to teach. Further, their legal departments are concerned about “content integrity,” which translates into a complete lack of flexibility. IMPACT is a solid system for selling that works whether it’s taught by us or anyone else who's trained to deliver it.
An IMPACT license agreement offers a cost-effective option if …
You have a sales team of 50 or more
You have an internal training team
You’d like to offer ongoing sales training programs
Your company is rapidly growing
You have fairly high turnover in your sales department
We’ll work with your corporate trainers and certify them to train your salespeople in the IMPACT methodology. And we’ll continue to support your internal training team after they're certified.
With a license agreement you "own" the IMPACT Selling System, so you can train whenever and wherever you need to – that means less time out of the field and no outrageous per-head fees each time you train. Learn more about how you can license our intellectual property and infuse your internal training program with our street-smart sales expertise.
The engine behind our training is always IMPACT Selling. You can stick that powerful engine into any chassis... the make, model and color simply don’t change the engine’s powerful performance.
Many clients have questions about how IMPACT will apply to their industry, their sales team… Because IMPACT focuses on the sales process itself – we can adapt the delivery format and the terminology to fit your organization. We can offer IMPACT to your organization in a customized sales training format. We offer Open Enrollment seminars, fully customized sales training, reinforcement and follow-up programs – even licensing agreements to deliver the IMPACT Selling System through your internal training team.
People Unlimited, Inc.
"I suspect their success in the development, training and implementation of their system, IMPACT Selling, is the fact that all of their associates have extensive experience in sales. Your Brooks Group representative uses the IMPACT System. Why does it work? Because it is easy and focuses on the personality style of the prospect no matter what level the sales is being made. The IMPACT selling system is the best system I have seen in 15 years!"
Kathy S. Roberts
Vice President of Operations