ROLE AT THE BROOKS GROUP
Will's initial full-time position at The Brooks Group began in 2001, employing direct-response marketing strategies to develop sales opportunities for senior National Account Managers. This early experience with "salesmanship in print" provided Will with an early appreciation for sales psychology, a skill which allowed him to easily transition into a sales role. Thisexperience armed him with the skills and knowledge needed to become a top-producing sales professional within the company. In fact, Will still credits his early career path of direct-response marketing via the web with teaching him the importance of intelligent prospecting and mastery of the entire sales process (including post-delivery follow-up of training content and IP).
Yet, according to Will, his real passion for sales consulting came in a single meeting with a senior executive from one of the largest manufacturers in the country – a household name and publicly traded Fortune 1000 company. In that meeting, the EVP of Sales told Will that thanks to his consulting, nearly 90% of the sales representatives hired based on Will's recommendations were "superior performers" – generating sales revenue in the top 20% of their entire sales force.
"The fact that this company still works with us years later and continues to see improvement in sales performance is tremendously rewarding to me and is proof that our mission of forging sales cultures that drive sustained behavioral change for optimal performance indeed works for our clients. What we do at The Brooks Group isn't about event-based training. It's about results that last – and that's what keeps me passionate about the work we do here."
Will now serves as the President of Strategic Projects and continues to work with a select group of clients, engaging his real passion and keeping him fully grounded to the realities of today's selling environment. Will also works with The Brooks Group's resellers to promote growth, structure, and retention within the company's global channel partner program. He further focuses on process, overall growth and finance.
• Harley Davidson
• Insperity
• Sava SeniorCare
• Sealy Corporation
• ATCOM Business Technology Solutions
“I would highly recommend The Brooks Group to any organization seeking a training program that will truly be used by its salespeople. There are many programs out there, but the IMPACT Selling training system will allow an organization to change people’s habits and quantifiably hold salespeople accountable for results... your methodology is one which lends itself to a long-term change in sales behavior.”
K. H.
Executive VP
Will earned his BA in English from Hampden-Sydney College in Virginia. Although he'd basically grown up working at The Brooks Group, Will officially joined the company full-time after working for several years as a technical recruiter.
In his limited spare time, Will enjoys spending time with his wife, Andrea, their daughter, Olivia. He enjoys golf and competitive motorsports.